ICT Circle strengthens its position in the UAE and intends to expand in ME

ICT Circle has strengthened its position in the UAE with a huge inventory of stock-keeping units (SKUs) in a niche IT Products category. While this marks a milestone achievement for the company, ICT Circle intends to expand to GCC and MENA in the next 6 months and eventually go global by year 2024.

ICT Circle is an e-commerce platform that enables ICT providers, distributors, resellers, and system integrators to scale up their commercial capacities by employing cloud computing. With over 100’s active users using the platform daily, the company has piqued the interest of a considerable number of IT distributors (both large and small) throughout the world, allowing members of the ICT fraternity to connect, network, and strike the best bargains.

Avinash Wadhwa, Co-Founder, and CEO, ICT Circle, commenting on the milestone achievement he said, “We are pleased to achieve this milestone for ICT Circle within this short span. This further bolsters our position, and we are aiming to expand our services in the GCC and MENA region in the coming months. ICT Circle is a marketplace that enables collaboration between all the key players of the Information communication and technologies sector. Its freemium model lets users enlist their business, upload SKUs, search products by category or company, inquire through broadcasts, find buyers and sellers, and compare prices to access the most profitable deals. Being the first-of-its-kind, we are confident that this will serve as a game-changer for the ICT industry.”

According to a new Frost & Sullivan study, the Middle East ICT sector is catalyzing governments’ digital transformation ambitions and enterprises’ acceptance of disruptive technology. As a result, it is predicted to rise at a compound annual growth rate (CAGR) of 2.4 percent from $84.23 billion in 2020 to $95.05 billion in 2025. Market growth is being driven by rising demand for artificial intelligence (AI), machine learning, and the internet of things (IoT).

Industry stakeholders will cut operational expenses as items are made available online, and distributors will have better insight into the latest technology, thanks to the advent of ICT Circle. The platform makes it simple to introduce and test new goods while also providing validated and secure transactions, allowing businesses to operate confidently. Overall, ICT Circle will give potential clients in the industry more worldwide visibility and reach.

“In today’s world, businesses are looking for a robust platform that can give them an edge, where they can stand out with the products and services they offer. ICT Circle is that very platform that provides a great venue for exchanging products and services and ideas and experiences.  Real-time SKUs, online catalogs, and integration with social media platforms make ICT Circle a unique platform with all the hallmarks of a game-changer for its members,” added Wadhwa.

Members who subscribe to the platform will have access to features like escrow, real-time market analytics, a closed partner circle, ad promotions, lead generation assistance, product insurance, logistics assistance, inspection & verification services, and access to other partners’ SKUs, among others. ICT Circle’s simple features allow for seamless indent sales, procurement, marketing, and training for its subscribers, simplifying the ICT community’s day-to-day activities.

To recapitulate, the platform is an exclusive network of vendors, distributors, system integrators, and resellers that connect, communicate, transact, and stay informed on industry trends in their particular regions.