Interview with Michele Montecchio – General Manager, Acer Middle East
Recently, TECHx had the opportunity to speak with Michele Montecchio, the General Manager of Acer Middle East, about the latest developments and offerings from Acer. In this interview, Montecchio shares insights into Acer’s new product lineup, business performance, sustainability efforts, and adaptations for hybrid work environments.
TECHx: Let’s start by discussing the new products that Acer has launched this year. Could you provide us with a summary of these offerings?
Michele Montecchio: Certainly. Acer has introduced a range of new products that cater to diverse customer segments and adapt to their changing lifestyles. Our eco-friendly lineup includes the Aspire Vero 15 laptop, Acer Vero PL3510ATV laser projector, and Acer pure Vero Air purifier. For business professionals, we have unveiled the new Travelmate laptops. Gaming enthusiasts can enjoy our latest Predator gaming laptops, such as the Triton 17X, Helios Neo 16, Triton 14, and Helios 3D 15 SpatialLabs. Additionally, we have released the sci-fi-inspired Predator Orion X desktop, Nitro XZ452CU curved gaming monitor, and Predator X34V gaming monitor for gamers seeking stationary setups. We also offer the versatile Chromebook Spin 714 for both professionals and students, and the Swift X 16, designed specifically for creators and designers.
That’s an impressive lineup. Now, let’s talk about Acer’s business performance. How has the company been faring so far this year?
Michele Montecchio: Despite the challenges posed by the post-Covid period, Acer has managed to outperform current market trends. Operating in the Middle East region and focusing on strengthening partnerships with distributors and resellers in the GCC, Levant, and Egypt, we have achieved remarkable results. Our product offerings span a wide range, from entry-level systems to high-end gaming devices, as well as solutions tailored for the education and corporate sectors. Furthermore, we are incorporating sustainability elements into our PC lineup and will soon introduce e-mobility products in line with this trend. These factors have enabled us to achieve impressive results and maintain our position as an industry leader.
Acer has been known for its innovative offerings for gamers. What new and exciting products or features does Acer currently have in store for hardcore gamers in the region?
Michele Montecchio: We have an array of new devices for gamers. One exciting offering is the Predator Orion X, a sci-fi-inspired desktop featuring a DIY-friendly design, powerful components, and an exceptional cooling system. Another notable product is the Predator Helios Neo 16, which boasts laser-etched encrypted codes on its lid, inviting gamers to decipher the hidden message and uncover what lies within. Additionally, our latest Helios 3D 15 comes with the SpatialLabs experience center, providing gamers with an immersive, glass-free stereoscopic 3D viewing experience. These are just a few examples of the exciting products we have in store for gamers.
Q: Sustainability is a growing concern for many companies. To what extent does Acer prioritize sustainability in its overarching strategy?
Michele Montecchio: Sustainability is deeply ingrained in Acer’s DNA. We are committed to sourcing 100% renewable electricity by 2035 and achieving net zero by 2050. Our targets include using 20-30% PCR plastics in our computers and displays by 2025. We incorporate sustainability across our offerings and operations, beyond the Earthion platform and Vero series that utilize recyclable materials and reusable designs. We actively drive supply chain sustainability by requiring three tiers of suppliers to disclose their carbon footprint. Our recent ventures in smart water meters, charging stations, and battery modules further demonstrate our dedication to sustainability. Acer also owns the largest solar power plant in Northern Taiwan, producing 3.52 million kilowatts of green electricity annually. Sustainability is a core pillar of our strategy for long-term success.
Q: With the prevalence of hybrid work environments today, how is Acer adapting its product lineup to cater to the needs of consumers and make their work experiences more convenient?
Michele Montecchio: Acer consistently evolves to keep pace with the dynamic industry and shifting lifestyles. We explore new frontiers in our computers and displays business, as well as in artificial intelligence (AI) and AIoT initiatives. Our commitment to innovation includes expanding the application of SpatialLabs technology across our education, gaming, and creative portfolios, delivering immersive experiences backed by advanced technology. The new TravelMate line of business laptops exemplifies this approach, featuring powerful processors, 16:10 displays with up to OLED resolutions, and fast-charging, long-lasting batteries. These laptops include secure log-in options, Dust Defender technology, and military-grade durability standards, ensuring they meet the performance and mobility demands of today’s hybrid workforce.
In this interview, Michele Montecchio provides valuable insights into Acer’s new product offerings, business performance, sustainability efforts, and adaptations for hybrid work environments. Acer’s commitment to innovation, sustainability, and meeting the evolving needs of consumers positions the company as a leader in the industry.
