Interview: Sakkeer Hussain, Director, Sales and Marketing, D-Link ME

TECHx secured and exclusive interview with Sakkeer Hussain, Director, Sales and Marketing of D-Link Middle East to find out the brand’s contribution in enabling SMBs to continue business operations effectively.

TECHx: “Business Continuity” has been the most talked about for obvious reasons in the recent past. As a networking & connectivity provider, tell us about D-Links contribution in enabling SMBs to continue business operations effectively?

Sakkeer Hussain: The importance of Business Continuity solutions have been brought to the forefront in the wake of the ongoing pandemic. D-Link’s extensive portfolio houses end-to-end offerings around innovative technologies, right from smart solutions, cloud-based offerings, storage, switching, wireless and smart tech to IP surveillance, advanced security and networking solutions, and state-of-the-art devices – all of which are instrumental to enable SMBs sustain and grow their operations.

As SMBs increasingly adopt cloud and IoT technologies, put in place secure networks, and embrace digital solutions, we continue to offer innovative solutions to help SMBs with business continuity strategies.

At D-Link, we are ensuring our partners are trained to help regional customers with their remote work requirements. We are also continuously adding more partners into this ecosystem and bringing new and improved features to the portfolio.

TECHx:D-Link has been aggressively tapping the cloud networking space with Nuclias Cloud. Can you highlight key features of the platform & is this a one-stop solution for Small & Medium sized businesses?

Sakkeer Hussain:Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are part of D-Link’s transformative remote work solutions portfolio. The complete end-to-end innovative suite of solutions is crafted to assist and empower remote learning and working.

Nuclias Cloud portfolio allows SMBs across retail, education, and hospitality, as well as MSPs, to deploy professional-grade networks from anywhere and anytime, eliminating physical space constraints. The Nuclias portfolio of solutions can be a one-stop solution for SMBs looking to move operations digitally.

TECHx:D-Link partnered with Ameyo recently to launch its cloud contact center in UAE & Oman, tell us more about its significance?

Sakkeer Hussain:D-Link has recently partnered with Ameyo. With this partnership, we are Ameyo’s only cloud partner in the UAE and Oman. Our aim is to bring to our partners the hardware reliability and software services under one umbrella with Ameyo’s product suite.

Ameyo helps consumer-facing brands implement results-focussed engagement with customers across mediums like voice, email, chat, social media, and video for sales, onboarding, customer service, and collections use cases. Its product suite includes Omnichannel Contact Center Solutions and Helpdesk & Ticketing Software. Ameyo’s solutions are ready to support businesses in UAE and Oman with various options, including on-premise deployments in customer-centric data centers or through the cloud-like AWS, Azure, Oracle, or D-Link cloud. Ameyo’s solution is being used by several brands in UAE and Oman like DAMAC, Alfardan Group, Al Ansari Exchange, Ajman Executive Council, Holiday Factory, HolidayMe, INAYA, and many more.

The partnership brings Ameyo’s cloud-based omnichannel contact center solutions to the UAE and Oman. Enterprises can replace their existing legacy contact center infrastructure as part of digital transformation and save huge costs with combined offerings from Ameyo and D-Link.

TECHx:What are some of your latest offerings in the Wi-Fi Routers Segment & Surveillance Segment?

Sakkeer Hussain:D-Link features Wi-Fi 6 routers which includes two flagship products – DIR-X6060EXO AX 6000 and DIR-X5460 EXO AX 5400.

D-Link’s DWR-925W 4G LTE M2M Router, offers seamless connections to businesses. The easy-to-deploy, high-performance 3G/4G router features a dedicated Fast Ethernet port and dual-SIM 4G LTE mobile broadband for maximum redundancy and flexibility for intense machine-to-machine applications.

D-Link’s extensive portfolio includes intelligent cameras, such as its flagship product – mydlink DCS-8630LH Full HD Outdoor Wi-Fi Spotlight Camera with Built-in Smart Home Hub. The cameras are interoperable with other devices in the mydlink ecosystem, and also work with Google Assistant and Amazon Alexa, as well as conform to the ONVIF standard.

mydlink Wire-Free Camera Kit DCS-2802KT also supports wireless video surveillance. With a rechargeable battery life of up to 11 months, the camera is equipped with cloud or local video storage and has other features such as IP65 weatherproof, built-in 100 dB siren, Full HD 1080p resolution, and PIR motion detection among others.

Among other products that support wireless video surveillance, D-Link also has 802.11a/n Outdoor Short-Distance Wireless Bridge DAP-F3704-I, various wireless AC outdoor bridges such as DAP-F3711-1, DAP-F3705-N, DAP-F3712-N to name a few. These are powerful wireless broadband access and transmission products. The product built-in VTrans wireless technology incorporates a number of core technologies including MIMO-OFDM, TDMA, Auto ACK etc. to ensure high throughput and reliable wireless signal coverage under various application scenarios. They offer stable outdoor wireless signal coverage and long-distance wireless backhaul and provide customers with stable, high quality, convenient broadband services.