Jabra Unveils Advanced True Wireless Earbuds

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Jabra, a renowned brand in personal sound and hybrid work solutions, has introduced two cutting-edge additions to its Elite true wireless earbuds lineup. The Jabra Elite 8 Active, distinguished as the world’s toughest earbuds, and the Elite 10, offering a pinnacle experience for work and leisure with exceptional sound quality, all-day comfort, and an immersive Dolby Atmos experience through Dolby Head Tracking.

The Toughest Earbuds in the World

The Elite 8 Active earbuds from Jabra set a new standard for durability and versatility. Designed to withstand various activities and environments, these earbuds have passed rigorous tests, including those conforming to the US Military Standard for Ruggedized Electronics (810H). They can endure conditions ranging from humidity and extreme temperatures to rain and altitude, proving their mettle. These earbuds are IP68-rated, rendering them fully dust and waterproof, while the charging case boasts an IP54 rating for dust and splash resistance. The Elite 8 Active has undergone Highly Accelerated Corrosion Testing (HACT), demonstrating their anti-corrosion capabilities under harsh conditions. Additionally, they offer an improved grip with Jabra ShakeGrip™ technology.

Despite their robust nature, the Elite 8 Active earbuds don’t compromise on sound quality, delivering lifelike and clear audio through Dolby Audio. Their Adaptive Hybrid Active Noise Cancellation (ANC) adjusts automatically to the surrounding environment, ensuring a seamless listening experience without blocking essential sounds. These earbuds come equipped with 6-mic call technology, wind noise protection, and various smart features, making them suitable for both work and workouts. They offer up to 8 hours of battery life, extendable to 32 hours with the charging case.

Elevating the Dolby Atmos Experience

The Elite 10 earbuds represent the pinnacle of comfort, sound, and call quality for both professional and leisure use. Designed for an immersive Dolby Atmos experience, they are the first Jabra earbuds to support Dolby Head Tracking, providing a natural sound experience by keeping sound centered as you move your head. Additionally, Jabra’s Advanced Active Noise CancellationTM effectively eliminates background noise, auto-adjusting to the surrounding conditions. These earbuds prioritize user comfort, featuring Jabra ComfortFit technology and a semi-open design to reduce ear pressure.

The Elite 10 offers 6-mic call technology, a 6-hour battery life (27 hours with the case), Bluetooth Multipoint connectivity, and hands-free voice assistance. These earbuds are designed to cater to a variety of ear shapes and sizes, ensuring a comfortable fit for all-day use.

Calum MacDougall, SVP at Jabra, highlighted the company’s commitment to meeting user needs for all-day use from music to meetings with the Elite 10. Javier Foncillas, VP of Commercial Partnerships & Global Sales at Dolby Laboratories, expressed enthusiasm for the partnership, emphasizing the quality and innovation offered by the new Elite range combined with Dolby’s audio technologies.

Elite 8 Active is available in August 2023, priced at AED 699/SAR 749, and comes in caramel, navy, black, and dark grey. Elite 10 is available in September 2023, priced at AED 849/SAR 899, and comes in Cream, Cocoa, Titanium Black, Gloss Black, and Matte Black.

Key Features of the Elite 8 Active:

– IP68-rated earbuds, dustproof, watertight, sweatproof, and 1m drop-resistant

– Crystal clear sound with Dolby Audio

– Jabra ShakeGripTM technology for a secure fit

– Adaptive Hybrid ANC for background noise reduction

– Wind Neutralizing HearThroughTM for outdoor activities

– 6-mic call technology with wind noise protection

– Up to 8 hours of battery life, up to 32 hours with case (ANC on)

– Stable Smartwatch connectivity

– Bluetooth Multipoint connection

– Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update

Key Features of the Elite 10:

– Optimized for Dolby Atmos with Dolby Head Tracking

– Jabra ComfortFit technology for a natural airy fit

– 6-mic call technology with advanced noise reduction

– Jabra Advanced ANCTM for superior noise cancellation

– HearThrough technology with wind noise reduction

– 6-hour battery life (27 hours with case) with ANC on

– IP57 rating

– Bluetooth Multipoint connection

– Hands-free Voice Assistant, Fast Pair, Swift Pair, and Spotify Tap playback

– Ready to support Bluetooth Low Energy (LE) & LC3, LC3plus codec with future firmware update.


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