Kaspersky and UAE-based NASR Esports have extended their partnership to enhance cybersecurity knowledge and create a secure gaming environment for players. This collaboration is part of Kaspersky’s global initiative, “Fearless Gaming,” which aims to support esports organizations and educate gamers on online and offline protection.
The joint effort will educate gamers about the importance of cybersecurity in safeguarding their expensive PCs, in-game assets, confidential data, and more, all while ensuring seamless performance. The collaboration includes participation in specialized events, a multi-channel digital content series, and features the Kaspersky brand on the NASR Esports team jerseys.
Kaspersky experts have identified cybercriminals launching over 7 million attacks targeting children through popular game titles in 2022. Vulnerabilities in software and in-game assets like data and online currency can be exploited for data breaches, identity theft, phishing scams, and other malicious activities. Unattended hardware can also be a gateway for cyber exploitation and bullying. This partnership between Kaspersky and NASR Esports aims to equip gamers of all ages with knowledge, best practices, and solutions to game fearlessly and defend against potential risks.
Lalit Vase, Founder and CEO of NASR Esports, expressed excitement for joining the Kaspersky Fearless Gaming family and emphasized the significance of cybersecurity awareness in the gaming community. He stressed that protection in all aspects is crucial for empowering gaming talent to thrive.
Rob Langford, Head of Brand Partnerships at Kaspersky, highlighted the growing concern among parents and the gaming community about digital privacy, particularly for young gamers facing sophisticated attacks. He emphasized the importance of improving cybersecurity awareness at all levels and aims to achieve this through their collaboration with NASR Esports. The ultimate goal of Kaspersky’s “Fearless Gaming” campaign is to safeguard gamers in the face of increasing unknown cyber threats.
