KPMG recognizes OTO as the most impactful start-up in Saudi Arabia


KPMG named OTO the winner of the second annual KPMG Private Enterprise Tech Innovator competition, recognizing the most impactful and promising start-up in Saudi Arabia.

OTO is a digital platform that enables retailers and e-commerce brands to take control of their delivery operations, improve customer experience, and increase website conversion by identifying the most dependable delivery services and engaging customers with more details and updates. OTO is already integrated with over 150 global and regional courier and bullet delivery services, and the panel of judges praised it for its innovative approach and potential for scale.

OTO will represent Saudi Arabia in the global final, which will take place in November 2022 in Lisbon, Portugal, against the winning finalists from 22 other countries and jurisdictions.

The competition highlighted entrepreneurs from various industries who are innovating to become tomorrow’s tech leaders. In this year’s edition, OTO competed against six other shortlisted finalists: Autobia, COFE App, iBoat, iRAMA, UDAWI, and Qawafel, out of 55 applicants.

Amal Dokhan, General Partner at 500 Global; Tala Aljabri, Venture Partner at HOF Capital; Omar Al-Shabaan, Co-founder and CEO of The Space; and KPMG’s own Dr. Samer M. Abdallah, Head of ICT Sector and Maz Hussain, Head of Digital Lighthouse were among the distinguished judges.

Six criteria were used to select the winner: disruption and innovation, market potential, customer adoption, market traction and marketing, long-term potential, and pitch quality.

“At KPMG, we are supporting tech entrepreneurs now for several years. The Global Tech Innovator competition is becoming a wonderful community for innovators to accelerate their growth and become future industry leaders,” said Dr. Samer Abdallah, who chaired the judging panel.

Australia, Brazil, Canada, China, Colombia, Denmark, East Africa, Germany, Ireland, India, Japan, Denmark, Kuwait, Mexico, Netherlands, Norway, Portugal, Qatar, Saudi Arabia, Spain, Taiwan, the United Kingdom, and the United States are among the countries, regions, and jurisdictions taking part in the 2022 competition.


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