Lenovo and the Gulf 12 Hours have forged a partnership, designating Lenovo as the title partner for the Gulf 12 Hours race. The upcoming 2023 edition will be officially named the Lenovo Gulf 12 Hours, featuring prominent Lenovo branding prominently showcased at Yas Marina Circuit and on participating cars from renowned sportscar manufacturers worldwide. Notable GT3 cars from Audi, BMW, Ferrari, McLaren, Mercedes-AMG, and Porsche will take to the track at the venue of the Formula 1® Abu Dhabi Grand Prix, creating an exhilarating race that extends into the night.
In addition to recognizing overall and class winners, a new accolade, the Lenovo Best Team Award, will be introduced at the Lenovo Gulf 12 Hours, honoring the team that exhibits outstanding spirit and determination.
The Lenovo brand will captivate a global audience of avid motorsport enthusiasts tuning in to witness champion drivers, including MotoGP legend Valentino Rossi. Lenovo’s engagement with spectators at Yas Marina Circuit will encompass dedicated activations and online streaming platforms.
For more information about the Lenovo Gulf 12 Hours, visit www.gulf12hours.com.
Andrea Ficarelli, founder of the Gulf 12 Hours, expressed enthusiasm about the partnership, describing it as a significant advancement for the race, a fixture in the Middle East and the culminating event for GT fans worldwide after a season filled with intense motorsport action. Ficarelli looks forward to collaborating with Lenovo to provide fans with another opportunity to savor 12 hours of adrenaline, featuring top-tier drivers and exceptional cars from leading manufacturers.
Alberto Spinelli, Chief Marketing Officer for Lenovo Europe, Middle East, Africa, emphasized Lenovo’s intrinsic commitment to motorsport races, highlighting the distinctive nature of GT events where endurance and speed converge. Spinelli expressed excitement about Lenovo’s involvement in the iconic Gulf 12 Hours, a prominent event in the Middle East and Africa region.
Celeste Gibbens, Marketing Director, Middle East & Africa, Lenovo, conveyed the local perspective on the partnership, underscoring the incredible experience of racing at Yas Marina Circuit for drivers and fans alike. Gibbens proudly endorsed the Lenovo Gulf 12 Hours, anticipating a spectacular race that showcases the passion for driving Audis, BMWs, Ferraris, McLarens, Mercedes, and Porsches over a thrilling 12-hour period.
Since its inception in 2012, the Gulf 12 Hours has solidified its position as a benchmark for GT motorsport events in the Arabian Gulf region. Held annually at Yas Marina Circuit in Abu Dhabi, the race marks the conclusion of the motorsport calendar year. Lenovo now joins an esteemed lineup of partners, including Pirelli, a tire manufacturer, and DSV, a global transport provider, in supporting the Gulf 12 Hours.