Lenovo strengthens by winning partnership with FC Internazionale Milano . They have upgraded their multi-year partnership taking the prized back-of-shirt placement on the team’s iconic jersey, starting in the 2021/2022 season. Lenovo has been the official Global Technology Partner since 2019,where ithas been instrumental in transforming the club’s digital experience, providing both Inter’s Suning Training Center in Appiano Gentile and their headquarters with vital smarter technology.
From servers, data management, storage and smart collaboration devices, through to laptops, monitors and accessories, as part of the upgraded partnership Lenovo will be supporting Inter with technology to gather and manage large amounts of data, transform operations, and deliver better results on and off the pitch. Lenovo’s smarter tech enables Inter to digitize historical archives and documents for easier data access.
Inter’s heritage is second to none. The only club to participate in the top-flight of Italian football since its inception in 1909, they have been crowned champions of the European cup three times. With 19 Serie A titles to their name, they are the reigning Italian champions.
Lenovo’s partnership has delivered on a number of operational performance improvements for Inter since 2019:
The upgraded shirt sponsorship deal elevates the union of the two iconic brands and their shared values in high performance and relentless innovation. The Lenovo logo’s strategic placement in the coveted back-of-shirt spoton the team’s jersey will lead to a significant increase in brand visibility, including in both Serie A and Coppa Italia.
The past two years have seen Lenovo become deeply embedded in the club as its Global Technology Partner. This includes integrating edge server devices to allow for even greater efficiencies in the collection and processing of data, as well as Lenovo’s high-performance PCs, monitors and smart collaboration devices. The latest agreement will seeLenovo provide Inter with a complete IT solution across hardware, software and support:
FC Internazionale Milano Corporate CEO, Alessandro Antonello, said, “The fusion of football and technology is now essential in driving Inter to new heights – from the way we interact with our fans to the tools we have available – this Lenovo partnership sits at the heart of all of it. We’re pleased to deepen our partnership with Lenovo: together we can fuel innovation to makeInter increasingly technologically advanced and forward-looking.”
“Since first coming together, our technology partnership with FC Internazionale Milano has delivered real tangible improvements in performance. More than a sponsorship, this is a meeting of winning mentalities dedicated to continued success both on and off the pitch,” said Luca Rossi, President of Intelligent Devices Group, Lenovo.
He added, “Focused on a bold vision to enable smarter technology for all, we’re eager to continue strengthening our partnership to make real advances in digitally transforming Inter into a club of the future for its next generation of fansand wider community.”