Logsquare and Addverb Form Strategic Partnership to Enhance Middle East Presence

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Global warehouse automation solutions provider, Addverb, has entered into a strategic collaboration with logistics solutions system integrator, Logsquare, aimed at expanding their market influence in the Middle East. This partnership will primarily focus on bolstering their presence in the GCC and Iraq markets, enabling them to offer advanced automation solutions to their clientele.

Addverb specializes in offering comprehensive intralogistics automation solutions rooted in Industry 4.0, IoT, and robotics. Their extensive portfolio includes a blend of stationary and mobile automation systems, all supported by robust enterprise software, catering to a wide array of industries.

On the other hand, Logsquare excels in delivering integrated logistics solutions and consultancy services for optimized logistics operations. With a strong European foundation, the company’s Middle East presence is fortified by its local engineering and implementation expertise.

The core objective of this collaboration is to seamlessly integrate Addverb’s Autonomous Mobile Robots (AMRs) portfolio, along with their Fleet Management System (FMS) software, into Logsquare’s comprehensive solutions for their customers.

Pieter Feenstra, CEO of Addverb EMEA, expressed excitement about the partnership, stating, “We are thrilled to partner with Logsquare to expand our reach in the GCC and Iraq markets. After establishing our own office in Dubai for total solutions led by Varun Visruthan, we are excited to also offer our mobile portfolio to a renowned partner like Logsquare to accelerate our growth in this region. We are eager to collaborate with them as their expertise in logistics and integration will complement our expertise in automation and robotics, allowing us to offer a comprehensive solution to our customers.”

Jacques Adem, Managing Director of Logsquare, highlighted the significance of the partnership, saying, “This partnership is a collaboration between a distinguished regional intralogistics player and a promising OEM with forward-looking technology. The addition of Addverb’s AMRs to our solutions and product portfolio will enable us to enhance our offerings and amalgamate applications. The true value will manifest for our clients in the MENA region, where the synergies between both entities – local engineering, execution capabilities, and cutting-edge technology – will create a distinct advantage.”

The joint efforts of Addverb and Logsquare are poised to deliver an assortment of state-of-the-art automation solutions to Middle Eastern customers. These solutions will streamline supply chains, enhance operational efficiency, and ultimately contribute to improved business outcomes. The collaboration marks the beginning of an exciting journey for both companies, fostering optimism for a productive and enduring partnership.

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