London-based technology brand Nothing to enter UAE markets with help from Sharaf DG

London-based technology brand Nothing announced its strategic partnership with Sharaf DG. The company’s entry into the MENA region is set to propel the UAE smartphone adoption rate, which is projected to hit 91% by 2025, as stated by Statista.

With the help of the partnership, Nothing will increase its footprint in the MENA region and increase the availability of its Phone (1) and Ear (stick) at each Sharaf DG shop after recently hitting the milestone of one million goods sold. Sharaf DG will provide premium service options for repairs and service guarantees as a result of this agreement. Customers can utilise DG Help, Sharaf DG’s one-stop service location, to create a seamless experience.

Nilesh Khalkho, CEO of Sharaf DG said “We are excited to be joining hands with one of the most exciting tech companies of recent times and bringing Nothing products exclusively to our customers.”

 He added, “We look forward to bringing an ecosystem of iconic and connected Nothing tech products to the region.”

Nothing Phone (1) has been awarded the most Innovative Smartphone Design in TIME’s Best Inventions of 2022. Featuring a transparent back, the Phone (1) houses a unique Glyph Interface which is a new way of communicating to help minimise screen time. Using the Glyph Interface, users can assign visual ringtones to the most important contacts in their life, plus adjust and control the LEDs on the back of the Nothing Phone (1). The smartphone is powered by a custom-built Qualcomm Snapdragon 778G+ processor and features a 50 MP flagship dual camera, a refined Nothing OS and a 120Hz OLED display, delivering a premium user experience.

Rishi Kishor Gupta, Business Lead for the Middle East, Nothing said “We are thrilled to work with Sharaf DG to offer customers top-notch service and a place where people can experience our products in UAE.”

He added “Phone (1) has been one of the most anticipated smartphone launches in recent years and we had a lot of people that have been asking for its availability in the region. Today, I am very excited that we have finally made this happen with a leading partner.”

Phone (1) has a 100% recycled aluminium frame making it light and robust while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials.

Phone (1) & Ear (Stick) will be available in all Sharaf DG stores as well as on its websites starting at AED 1,399.