Mannai InfoTech, the ICT division of Mannai Trading Company in Qatar, has forged a partnership with MoEngage, a renowned customer engagement platform that specializes in delivering insights-driven solutions. This collaboration marks a significant milestone in revolutionizing customer engagement strategies.
Mannai InfoTech has earned its reputation as the preferred partner in Qatar, thanks to its exceptional customer service and unwavering commitment to post-sale support. The company’s core focus lies in information and communications technology, where it excels in executing digital transformation projects for enterprise mobile applications in the realms of E-commerce and BFSI.
By teaming up with MoEngage, Mannai InfoTech will enhance its offerings by incorporating a crucial layer of meaningful customer engagement for its extensive client base. MoEngage’s insights-led capabilities will prove invaluable in elevating the customer experience provided by Mannai InfoTech.
The primary objective of this strategic partnership is to drive retention and engagement for B2C companies operating in the retail, E-commerce, and BFSI sectors across Qatar. In today’s hyperconnected world, consumers effortlessly transition between various channels and offerings within seconds. They rely on online information before visiting physical stores and making purchases. As such, providing a seamless and frictionless shopping experience throughout the buyer’s journey has become an absolute necessity.
Recent studies, including one conducted by OmniSend, have demonstrated that E-commerce companies offering an omnichannel experience achieve 90% higher customer retention rates than those confined to single-channel engagement. Consequently, adopting a truly omnichannel marketing approach, coupled with intelligent personalization, is the only way for consumer brands to deliver superior and more immersive experiences throughout the customer journey.
Improved retention rates directly correlate with increased profitability. Research conducted by Bain and Company reveals that a mere 1-5% increase in customer retention rates can boost profits by a staggering 25-95%. This signifies a significant opportunity for market growth with just a few strategic adjustments, a prospect that Mannai InfoTech and MoEngage’s partnership will actively facilitate.
Sanjay Kupae, Head Alliances and Partnerships at MoEngage, expressed his delight in collaborating with Mannai InfoTech and expressed eagerness in supporting their efforts to drive digital transformation for consumer brands in the region. He emphasized that MoEngage’s insights-led and omnichannel capabilities, combined with Mannai InfoTech’s seamless customer service and post-sale support, will generate best-in-class solutions for B2C businesses throughout Qatar.
Binu M R, Senior Vice-President of Mannai InfoTech, shared his thoughts on the partnership, highlighting the shared vision between the two entities to transform customer engagement. He emphasized that the collaboration between Mannai InfoTech and MoEngage has the potential to reshape personalized marketing, omnichannel engagement, and customer retention in Qatar. Together, they aim to empower businesses to deliver seamless, relevant, and meaningful experiences that drive long-term loyalty and overall business success.
