Microsoft and Majid Al Futtaim Fast-Track Digital Transformation

Microsoft and Majid Al Futtaim have expanded their longstanding partnership with a new strategic agreement aimed at bolstering the operations of Majid Al Futtaim in the retail, real estate, and entertainment sectors. This collaboration will harness Microsoft’s powerful suite of technologies and services.

The two organizations will collaborate on various strategic initiatives, capitalizing on their respective strengths to promote innovation, data utilization, and capacity enhancement. They intend to foster digital transformation through the establishment of a Governed Innovation Hub, spearheaded by a team of seasoned professionals from both entities. The Innovation Hub will concentrate on developing advanced applications to drive automation, elevate customer experiences, and provide intelligent solutions for shopping malls. These applications will harness Microsoft’s Azure data analytics and AI capabilities, facilitating a deeper understanding of customers, operational optimization, and the creation of a more seamless and personalized shopping experience for Majid Al Futtaim.

Naim Yazbeck, General Manager of Microsoft UAE, expressed their pride in being a pivotal partner in Majid Al Futtaim’s digital transformation journey and affirmed that this partnership will further accelerate this journey. He noted that it would empower Majid Al Futtaim’s workforce to tackle new challenges, forge innovative customer experiences, and enhance business efficiency, with the potential to revolutionize the retail industry in the region and beyond.

As part of this partnership, both organizations will collaboratively craft a Data Strategy aligned with Majid Al Futtaim’s business goals, enabling actionable insights and facilitating data-driven decision-making across various functions and operating companies.

Mohamed Tolba, Senior Vice President of Majid Al Futtaim Global Solutions, expressed excitement about the next phase of their partnership with Microsoft, emphasizing the enhancement of digital capabilities and the exploration of new markets in the MENA region. He underscored their commitment to innovation and their belief in the transformative power of advanced technologies to drive future growth.

The partnership entails the joint development of comprehensive end-to-end roadmaps for innovative products and solutions, as well as the cultivation of specialized expertise, collaboration, and best practices in critical digital domains, including automation, data, AI, and employee experience.

To further Majid Al Futtaim’s sustainability efforts, Microsoft will deploy various tools to facilitate compliance with sustainability standards. In alignment with Microsoft’s mission to prepare professionals for the workforce of the future, both parties will establish joint training programs, online courses, and certifications to upskill employees in areas such as AI, cloud computing, and data analytics.