Microsoft Unveils AI-Driven Future at GITEX 2023 in Dubai

Microsoft is providing a sneak peek into the future of AI-driven cities and workplaces at GITEX Global 2023, commencing at the Dubai World Trade Centre today. With the event’s theme being “The Year to Imagine AI in Everything,” Microsoft aims to showcase how AI will transform our living and working environments.

In collaboration with 32 partners, Microsoft is demonstrating the latest AI solutions and services tailored to revolutionize critical industries in the region, spanning from government services to healthcare, education, and financial services. These offerings provide a cutting-edge platform for the development of customized innovative technologies to meet specific needs. Additionally, Microsoft representatives will be participating in workshops and discussions focused on the responsible use of these emerging technologies.

One of Microsoft’s notable demonstrations involves a partnership with Kagool to create the ‘Citizen Companion,’ an AI-powered interface. This interface seamlessly communicates with visitors in their native language and offers assistance with various government services, including license renewals, UAE Golden Visa applications, and payment of traffic fines. These personalized services are unlocked through residents’ Emirates IDs, streamlining processes, saving time, and enhancing governmental efficiency by handling administrative tasks that previously required multiple visits to government offices.

During the event, Naim Yazbeck, General Manager of Microsoft UAE, expressed that GITEX Global serves as an essential platform for collaboration. It allows companies like Microsoft to not only showcase their commitment to driving technological advancement but also to contribute to shaping the future of industries, economies, and societies. Yazbeck emphasized that AI has transitioned from an abstract concept to a transformative force in industries and societies, shaping the digital landscape of the future. Microsoft’s goal is to empower organizations across various sectors to responsibly harness the power of AI, transforming cities, reimagining workplaces, and ultimately enhancing lives. GITEX Global 2023 is the stage to spotlight these incredible possibilities, fostering the potential for technology to create a better, more interconnected future for all.

Yazbeck highlighted the alignment between the event’s theme, “The Year to Imagine AI in Everything,” and Microsoft’s mission to empower organizations and individuals to achieve more. This theme resonates with the company’s dedication to democratizing access to AI. Microsoft seeks to equip both public and private sector entities with state-of-the-art tools and resources, enabling them not only to leverage the transformative potential of AI but also to develop innovative applications, catalyzing a paradigm shift within their respective industries and economies.

Microsoft’s presence at GITEX Global 2023, located in Hall 7, will include a dedicated booth for Xbox, a Surface Zone, a Tech Talk arena, an F&B stand, an entertainment stage, and a meeting room. In the VIP Demo Area, visitors can also have their picture taken at the stand before witnessing the AI Robotic Sketch Bot in action, creating art within seconds through advanced AI and machine learning technology.