Nutanix, a hybrid multicloud computing provider, announced the launch of its new Referral Program, which is designed to reward partners throughout the lifecycle of any project.
The Referral Program, which is part of Nutanix’s innovative Elevate Partner Program, alters the traditional partner-vendor relationship model by recognizing the entire partner ecosystem rather than just those who transact the deal.
Adam Tarbox, Vice President of EMEA Channel Sales at Nutanix, said: “Analysts talk about how customers engage with at least seven partners across the lifecycle of any project and there are multiple touchpoints. Despite this, vendors have traditionally tended to only concern themselves with and reward the partners involved in actual transactions, forgetting the whole ecosystem around each deal and how it comes to life. We’re changing that, and our new Referral Program is intended to reward more of our partners who are involved across the process – especially those who help customers to shape their strategies in the early stages of any project and support them through the buying process.”
It recognizes partners’ various business models as well as the ecosystem of partners with whom customers interact depending on where they are in the buying cycle. It specifically rewards partners who assist customers in shaping their strategy early in the buying cycle, as well as ISV partners who engage with line of business at the application level but may not be involved in the final transaction.
The Referral Program, at its core, means that Nutanix can recognize all partners involved in a customer’s purchasing journey and help build profitable partnerships. This clearly communicates to the industry the importance Nutanix places on its entire partner ecosystem and the customers they serve. It also emphasizes how the Nutanix Elevate Partner Program framework is evolving to maximize partner profitability based on the opportunities available.
For further details on the Nutanix Elevate Partner Program, please visit: https://www.nutanix.com/uk/partners.
