Pure Storage modernises its Partner Program

Pure Storage has released a series of new updates and benefits for its robust Partner Program, according to a media release.

These advancements, according to the statement, represent the ways in which Pure’s services-led approach and portfolio provide unprecedented levels of flexibility, agility, transparency, and simplicity for partners.

To deliver continuous improvements to the Program, Pure aligns customer needs, partner feedback, and company strategy in a manner that helps partners grow faster, more smartly, and more innovatively.

“As the only storage vendor delivering subscriptions fully through the channel, our partners are essential to achieving our mission of meeting global business and technology needs, which is why the modernization of our Partner Program is moving in lockstep with Pure’s evolution as a services-led company. We’re proud to set the bar for partner programs, delivering unmatched simplicity, flexibility, and value to our partners so we can continue growing together.” – Samer Semaan, Channel & Alliances Manager for the Middle East at Pure Storage.

The newest Partner Program enhancements include the ability for partners to engage in one-to-many routes to market, tier-based perks, and more:

• Power to sell the portfolio in the way that best aligns with partners’ unique business and customer needs: Pure’s Partner Program now provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture. Since Pure has seamlessly integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud native and Kubernetes-based applications in an increasingly container-driven world.
• Profitable, predictable, and tiered rewards for capability and solution specialization: Pure is introducing new, differentiated benefits for Elite partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more.
• Expanded programs to support service specialization and distribution partners: New Service Specialization Program enables partner-branded professional and support services around Pure technology. Pure has also introduced a formal program to support Pure distribution partners.
• More simple than ever: These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routes-to-market enablement. Additionally, the Pure Partner Program will now adhere to Pure’s fiscal year, beginning February 7, 2022.