Samsung and Amazon Launch Smart IoT Hub on Amazon.ae

Samsung Gulf Electronics and Amazon Ads have partnered to introduce a new Smart IoT Hub category on Amazon.ae. This collaboration integrates Samsung’s SmartThings application with Alexa, offering UAE consumers enhanced connectivity and convenience in their daily routines.

The new Hub combines Samsung’s SmartThings, the leading Smart IoT application with built-in Matter connectivity, and Alexa. This integration allows users to control various smart home devices, AI appliances, and voice assistants from Samsung and other brands using simple voice commands.

Key features of the Smart IoT Hub include intelligent lighting control, energy optimization through remote management of Samsung appliances, and enhanced home security with integrated smart cameras and sensors. Additionally, the platform offers seamless entertainment experiences, enabling users to control smart TVs and lighting through voice commands.

Shafi Alam, Director and Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, stated, “This collaboration with Amazon Ads is making smart home technology more accessible, intuitive, and seamlessly integrated into our customers’ lives. By harnessing the power of SmartThings and Alexa, we’re not just offering a product; we’re helping to redefine how people interact with their homes.”

Dr. Raf Fatani, Regional General Manager, Alexa, MENA, added, “We are thrilled to collaborate with Samsung, bringing Alexa’s advanced AI capabilities to their innovative product lineup. Together, we are enabling seamless smart home experiences for millions of customers across the UAE.”

The Hub also includes download links for the SmartThings and Alexa apps, along with a helpful “how-to” video to guide users through the connection process.