Samsung Gulf Electronics and Amazon Ads have partnered to launch a groundbreaking Smart IoT Hub category on Amazon.ae, ushering in a new era of connectivity, convenience, and home automation for UAE consumers. This strategic collaboration integrates Samsung’s renowned SmartThings app with Amazon Alexa, creating a seamless, intelligent platform that makes it easier than ever for users to control various smart devices, AI-powered appliances, and voice assistants with simple voice commands. Together, they offer a truly connected experience that transforms daily routines, bringing home automation to the forefront of everyday life.
By combining Samsung’s SmartThings application, built-in Matter connectivity, and Alexa’s sophisticated voice recognition, the new Smart IoT Hub ensures unparalleled interoperability between devices from multiple brands. Users can now effortlessly control and manage their entire ecosystem of smart home devices, appliances, lighting, and more—all from a single, intuitive interface. Whether you’re looking to control your home’s climate, lighting, security, or entertainment system, this new Hub makes it all possible with voice commands that are as simple as saying “Alexa.”
The Smart IoT Hub comes packed with a range of advanced features that elevate user convenience and home management. With intelligent lighting control, users can easily adjust brightness, set mood lighting, or schedule lighting routines to match daily activities, enhancing comfort and ambiance. The energy optimization feature helps users remotely manage Samsung appliances, reducing energy consumption and contributing to a more sustainable home environment. The Hub also integrates cutting-edge home security solutions, providing enhanced protection with smart cameras, motion sensors, and real-time alerts to monitor the home when users are away.
In addition to home security, the platform offers a truly immersive entertainment experience. Users can control smart TVs, streaming devices, and lighting with their voice, enabling a more interactive and hands-free experience. Whether it’s adjusting the volume, changing channels, or dimming the lights for movie night, the Smart IoT Hub brings entertainment to a new level of convenience. This partnership between Samsung and Amazon aims to provide UAE consumers with a connected, intelligent, and sustainable living experience, making smart homes more accessible and functional than ever before.
Shafi Alam, Director and Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, stated, “This collaboration with Amazon Ads is making smart home technology more accessible, intuitive, and seamlessly integrated into our customers’ lives. By harnessing the power of SmartThings and Alexa, we’re not just offering a product; we’re helping to redefine how people interact with their homes.”
Dr. Raf Fatani, Regional General Manager, Alexa, MENA, added, “We are thrilled to collaborate with Samsung, bringing Alexa’s advanced AI capabilities to their innovative product lineup. Together, we are enabling seamless smart home experiences for millions of customers across the UAE.”
The Hub also includes download links for the SmartThings and Alexa apps, along with a helpful “how-to” video to guide users through the connection process.
