Samsung Gulf Electronics unveiled its 2024 TV and soundbar lineup at the Unbox & Discover event in Dubai, showcasing cutting-edge technology including Neo QLED 8K and 4K, OLED TVs, and innovative soundbars. With a focus on AI-driven solutions, Samsung aims to elevate home entertainment experiences for consumers in the Gulf region.
At Unbox and Discover 2024, Samsung highlighted its commitment to sustainability, smart connectivity, and transformative technology. The event showcased how screens can enrich lives, emphasizing a connected, AI-enabled home environment.
In the Gulf region, AI remains a strategic focus for its potential to revolutionize industries and contribute to the economy. Samsung’s AI-powered TVs align with this vision, catering to the region’s growing interest in smart homes and advancing towards an interconnected, AI-driven future.
Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics, expressed excitement about introducing the latest lineup, emphasizing Samsung’s dedication to delivering unparalleled home entertainment experiences through AI innovation and user-centric design.
The flagship of Samsung’s lineup, the Neo QLED 8K, boasts advanced AI technology with the NQ8 AI Gen3 processor, delivering exceptional picture quality and precise audio. Features like AI Upscaling Pro and Object Tracking Sound Pro redefine the viewing experience, setting new standards in visual immersion.
Samsung’s Tizen OS powers the smart features of its 2024 screens, enabling seamless integration with users’ digital worlds and transforming screens into central hubs for all their needs. The ecosystem connects effortlessly with existing networks and devices, eliminating the need for extra hubs.
Enhanced connectivity extends to smartphones, allowing users to activate Smart Mobile Connect and use their devices as universal remotes or game controllers. Samsung’s Smart TVs offer highly personalized experiences with customizable widgets and Samsung Daily+, a unified smart home platform.
Security is prioritized with Samsung Knox, ensuring that connected experiences remain private and secure.
The expanded lineup includes Neo QLED 4K TVs, the world’s first Glare-Free OLED, and a range of sound devices, catering to diverse preferences and lifestyles. Innovations like Motion Xcelerator 144Hz and Sound Grouping elevate the viewing and listening experience, making Samsung’s 2024 lineup a testament to innovation and customer-centric design.
