Samsung Gulf Electronics has unveiled the Galaxy S24 Series in the UAE, featuring the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24, ushering in innovative mobile experiences driven by artificial intelligence. This series marks a revolutionary era, reshaping user interactions with mobile devices and delivering a premium, intelligent experience uniquely crafted by Galaxy. Fueled by Galaxy AI, the Galaxy S24 Series enables seamless communication through intelligent text and call translations, unlocking creative possibilities and setting a new standard for search capabilities.
The launch event, presided over by DooHee Lee, President of Samsung Gulf Electronics, took place at Zenon, a futuristic restaurant in Downtown Dubai, showcasing holograms and digital art in Dubai’s first AI restaurant.
DooHee Lee,
President of Samsung Gulf Electronics.
“We are leading the way into a transformative future in mobile technology with Galaxy AI, enhancing everyday experiences to extraordinary levels. “
The Galaxy S24 Series embodies groundbreaking features that redefine mobile technology standards, from communication to photography, offering an intelligent, immersive experience tailored to diverse user needs. By incorporating advanced capabilities, we aim to support the UAE’s vision to be a forefront nation in AI by 2031.
Fadi Abu Shamat,
Head of the Mobile eXperience Division at Samsung Gulf Electronics.
“Inspired by the UAE’s ambitious vision for artificial intelligence, the Galaxy S24 Series features AI-powered tools that reshape how we perceive and share our world. “
With enhanced camera capabilities, AI-powered productivity tools, and a robust chipset, users can unleash their creativity and performance in exciting new ways. This series combines cutting-edge technology with a commitment to sustainability, setting new benchmarks for mobile devices that prioritize both the user and the environment.
Elevate Everyday Experiences to Extraordinary Heights
Galaxy AI introduces purposeful intelligence to enhance all aspects of life, particularly communication. AI advancements in the Galaxy S24 Series break down language barriers, enabling seamless conversations with non-native speakers. Live Translate provides two-way, real-time voice and text translations within the native app, ensuring privacy without third-party applications. The Interpreter feature translates live conversations on a split-screen, allowing individuals to read text transcriptions even without cellular data or Wi-Fi.
Chat Assist refines conversational tones in messaging apps, and AI in the Samsung Keyboard offers real-time translations in 13 languages. Android Auto in the car automatically summarizes incoming messages and suggests relevant replies for a connected yet focused driving experience.
Note Assist in Samsung Notes enhances organization with AI-generated summaries, template creation, and cover creation for easy note identification. Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarize, and translate voice recordings, even in scenarios with multiple speakers.
The Galaxy S24 Series transforms online search with Circle to Search, a gesture-driven feature in collaboration with Google, allowing users to circle, highlight, scribble, or tap on anything on the screen for high-quality search results.
Unleash Creativity for a Fresh Perspective on the World
The ProVisual Engine in the Galaxy S24 Series, a comprehensive suite of AI-powered tools, redefines image-capturing capabilities and creative freedom. The Quad Tele System in the Galaxy S24 Ultra, with a new 5x optical zoom lens, works with the 50MP sensor for optical-quality performance at varying zoom levels.
Nightography capabilities, powered by Space Zoom, deliver brilliant photos and videos in any condition, even when zoomed in. Galaxy AI editing tools enable simple edits, while Edit Suggestion and Generative Edit provide AI-driven recommendations for photo enhancement and creative edits.
Super HDR ensures lifelike previews before shooting, and Galaxy’s AI-powered camera system seamlessly integrates with third-party social apps for enhanced social sharing.
Galaxy’s Most Intelligent Experience, Fueled by Premium Performance
With AI playing a central role in everyday life, the Galaxy S24’s performance excels at meeting evolving demands. The Snapdragon 8 Gen 3 Mobile Platform in the Galaxy S24 Ultra delivers remarkable NPU improvement for efficient AI processing. Adaptive refresh rates ranging from 1 Hz to 120 Hz enhance performance efficiency across all three models.
Gaming experiences are elevated with optimal thermal control, ray tracing for lifelike visuals, and collaborations with leading gaming partners. The Galaxy S24 Series boasts the brightest Galaxy display ever, reaching a peak brightness of 2,600nit with Vision Booster for improved outdoor visibility.
The Galaxy S24 Ultra features a flatter 6.8-inch display optimized for entertainment and productivity, while the Corning Gorilla Armor ensures enhanced durability against everyday scratches.
Advanced Security and Privacy, Empowering User Trust
Secured by Samsung Knox, the Galaxy S24 delivers defense-grade security with end-to-end secure hardware, real-time threat detection, and collaborative protection. Advanced Intelligence settings give users control over data processing for AI features, emphasizing Samsung’s commitment to user choice and privacy.
Passkeys offer secure access to user-registered websites and apps, contributing to the Knox Matrix vision of a secure, connected, and password-less future. Enhanced Data Protection provides end-to-end encryption for secure data backup, sync, and restoration with Samsung Cloud. Innovative security features, including Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode, and more, further enhance user security and privacy.
The Next Chapter in Samsung’s Environmental Journey
The Galaxy S24 Series takes a significant step towards sustainability by incorporating various recycled materials. Recycled steel and Thermoplastic Polyurethane (TPU) are introduced for the first time, with packaging made from 100% recycled paper. The series supports Samsung’s commitment to extending product lifecycles, offering seven generations of OS upgrades and seven years of security updates.
UL ECOLOGO certified, the carbon footprint of the Galaxy S24 has been measured and verified by The Carbon Trust. Samsung aims to incorporate at least one recycled material in every module of every mobile product by 2030.
Precision Technology and Elegance in Every Detail
The Galaxy S24 Ultra debuts as the first Galaxy phone with a titanium frame, enhancing durability. A thinner body ensures a comfortable grip, offering a better on-the-go experience. The Galaxy S24+ and Galaxy S24 showcase a streamlined One-mass design, creating a seamless connection between the device’s rear cover and side frame. The Galaxy S24 Series comes in exclusive earth mineral-inspired color tones.
Availability and Launch Offer
The Galaxy S24 Series will be available starting January 31 through leading carriers, in-store and online retailers, and Samsung.com in the UAE. Consumers purchasing the Galaxy S24 Ultra and Galaxy S24+ from Samsung stores and retail partners will receive complimentary Galaxy Buds2Pro and Galaxy SmartTag2, while those purchasing the Galaxy S24 will receive complimentary Galaxy Buds2Pro. Purchases from Samsung.com come with an AED 500 voucher and Galaxy Smart Tag2 with Galaxy S24 Ultra and Galaxy S24+, and an AED 500 voucher with the Galaxy S24. Additionally, consumers can enjoy trade-in benefits, a 0% Easy Installment Plan of up to 24 months, free delivery, and 5X reward points.
| Model | Price |
| Galaxy S24 (128 GB) | AED 3,199 |
| Galaxy S24 (256 GB) | AED 3,499 |
| Galaxy S24+ (256 GB) | AED 3,899 |
| Galaxy S24+ (512 GB) | AED 4,399 |
| Galaxy S24 Ultra (256 GB) | AED 5,099 |
| Galaxy S24 Ultra (512 GB) | AED 5,599 |
| Galaxy S24 Ultra (1 TB) | AED 6,599 |
