SAS introduces free data literacy course to empower individuals in the AI-driven era

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The rapid expansion of generative AI technology has accelerated the demand for data literacy in an already fast-paced, data-centric world. What was once considered a beneficial skill has now become essential across all fields. SAS recognizes this need and has launched its second free Data Literacy e-learning course, “Data Literacy in Practice,” designed to equip individuals and professionals with the skills to confidently explore and interpret data.

“In a world saturated with data, the ability to harness its potential becomes a distinguishing factor. Data literacy is now more crucial than ever, catering to young learners and professionals seeking to enhance and diversify their skills,” stated Dr. Emily Pressman, the driving force behind the SAS Data Literacy series. “Our courses are thoughtfully designed for seamless integration into learning and professional development, ensuring accessibility for all.”

Irrespective of whether one is a student, educator, or working professional, improving data literacy holds benefits for everyone. Educators can better prepare students for future careers, while employers can elevate the data competency of their workforce. Business professionals can refine decision-making through data analysis, and individuals can harness the power of data for personal and professional growth.

Key Features for Seamless Data Literacy Skill Development

“Data Literacy in Practice” offers an engaging, practical, and enjoyable approach to learning about data. Notable features include:

– User-Centric Design: The course caters to all levels of data literacy expertise, avoiding complex mathematical terminology and focusing on conceptual and practical comprehension. Learners are guided and motivated throughout their learning journey.

– Real-World Scenarios: The course integrates real-world examples that immerse participants in the role of a small business owner who employs data for well-informed decision-making. By working through practical scenarios, learners acquire the ability to apply data literacy principles in real-life situations.

– Flexibility and Self-Paced Learning: SAS Data Literacy e-learning courses provide the freedom to learn at one’s own pace, at any time and from any location. With modular content accessible on various devices, users can seamlessly fit learning into their schedules. The self-paced course can be completed in under three hours.

A Powerful Data Literacy Synergy

While “Data Literacy in Practice” can be taken independently, its potency increases when combined with the complimentary “SAS Data Literacy Essentials” course. The latter introduces learners to fundamental data literacy concepts, offering insights into what data represents and why data literacy is of utmost importance.

“Data Literacy Essentials” has garnered over 20,000 activations across nearly 80 countries. It has been embraced by over 600 educational institutions and 3,500 non-academic entities, including both small businesses and major corporations. The course caters to a diverse audience, including educators like Paul Hansford, an Associate Professor in the Business and Public Services Division at Sinclair Community College.

Hansford praised the course for its succinct, impactful videos that provide an accessible introduction to the role of data in professional and daily life. Furthermore, the course underscores the ethical aspects of data analysis. He strongly recommends incorporating this course into one’s toolkit for a competitive edge in the workforce.

By amalgamating the knowledge acquired from “Data Literacy Essentials” with the practical data visualization and exploration skills honed in “Data Literacy in Practice,” learners gain the proficiency required for the subsequent step in their data literacy journey: SAS® Visual Analytics 1. This three-course learning trajectory sets learners on the path toward a successful analytics career.

The Significance of Data Literacy in Business Resilience

In a time of global disruptions, resilience becomes the defining factor for organizational success. A recent survey report by SAS titled “Resiliency Rules” delves into the state of business resilience and the strategies adopted by organizations to navigate change and seize opportunities.

The survey, encompassing insights from more than 2,400 business executives, uncovered a trend among highly resilient organizations—a strong emphasis on data culture and literacy. These organizations don’t merely consider data as a management tool; they foster a culture that relies on data for problem-solving, decision-making, and answering questions.

In conclusion, SAS’ commitment to enhancing data literacy through courses like “Data Literacy in Practice” and “Data Literacy Essentials” underscores the pivotal role of data competency in an AI-driven world, ultimately contributing to business resilience and success in a rapidly changing landscape.


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