SAS, an analytics provider, has partnered with Moro Hub, a subsidiary of Digital DEWA, the digital arm of the Dubai Electricity and Water Authority (DEWA).
SAS will use Moro Hub’s cutting-edge cloud services to strengthen its AI-powered industry solutions for Dubai businesses and accelerate their digital transformation journey.
Marwan Bin Haidar, Vice Chairman of Digital DEWA, and Tayfun Topkoc, General Manager for the Middle East, Africa, Turkey, and Central Asia at SAS, signed the agreement on the sidelines of the SAS Innovate on Tour Executive Experience 2022.
Marwan Bin Haidar, Vice Chairman of Digital DEWA, said “This partnership with SAS is part of our commitment to support the digital transformation of businesses in the region by providing them the best technology has to offer. In these times, when businesses are concerned about their continuity and relevance in the market, it is imperative that we use our expertise to deliver innovative solutions that can transform challenges into opportunities. We are confident that this partnership will accelerate the cycle of innovation to offer unmatched AI based industry solutions to businesses in the region.”
Building a sustainable future has become a top priority for Dubai businesses. One of the key drivers presenting an opportunity to envision and achieve this vision is technology. In line with this, SAS has committed to using its analytics and AI-driven technology solutions to assist businesses in pivoting toward supporting the Emirate’s development of a sustainable and greener economy. SAS’ efforts as an industry leader in analytics and artificial intelligence (AI) are focused on leading the roadmap to enable and connect businesses with new opportunities, overcome operational challenges, and become future-proof as the economy transforms.
Commenting on the new partnership, Tayfun Topkoc, General Manager for the Middle East, Africa, Turkey, and Central Asia at SAS, said “We are delighted to announce our partnership with MORO Hub, given its unique offering in secure, resilient and highly available multiple cloud services. This is the next step in our cloud-first strategy. As a customer-centric company, this partnership comes in light of our pursuit of leveraging our expertise and enhanced AI-driven data management solutions for the benefit of our customers in Dubai, which closely aligns with the UAE national strategy for Artificial Intelligence 2031 which centers on furthering the trajectory of business growth and ensuring customer happiness”.
SAS will use Moro Hub’s multiple cloud services on a single platform as part of the new partnership to increase the agility, scalability, and security of its data management solutions. Combining SAS’s AI-based industry solutions with Moro Hub’s multiple cloud services will enable customers to easily provision their IT infrastructure for storage and manage large volumes of data in a streamlined and cost-effective manner.
Emphasizing the cloud-first strategy at SAS, Michel Ghorayeb, Managing Director UAE at SAS stated: “We are working with cloud service providers across the region, in public, private and hybrid sectors. Today, SAS is in a unique position to offer end-to-end solutions including deployment and management services on the cloud to provide a risk-free, cost-effective, highly scalable & agile operational model for AI. And what we see is that customers need a fusion of technology and a know-how which will allow for results and bring value fast.”
