Sitecore announces Jose Valles as President for EMEA

Jose Valles has been named President of the Europe, Middle East, and Africa (EMEA) area by Sitecore. Valles joins Sitecore after the firm announced a $1.2 billion investment plan to accelerate its expansion, which has resulted in four acquisitions, including Four51, Boxever, and Moosend, as well as Reflektion, and fueled the company’s record growth. Valles will be in charge of Sitecore’s overall sales strategy and expansion in the EMEA market. The area boasted an enhanced presence in key markets such as France, Italy, Spain, and Greece earlier this year, all of which will come within Valles’ remit.

“The Sitecore footprint in the EMEA region is expanding quickly and we need strong leadership to steer the growing team,” said Monte Wilson, chief revenue officer. 

He added, “Valles brings a strong passion for and knowledge of the region, and we are very pleased to have him on board.”

“I was drawn to Sitecore as it is on a very exciting growth trajectory.  We are in a fast-growing industry, leading the way with new innovations and doing amazing things in the digital experience space for customers in EMEA and around the world,” said Valles.

He added, “Sitecore is well-positioned in EMEA and we have an outstanding team. I am thrilled to be on board.”

Valles comes to Sitecore from SAP, where he held various positions in the EMEA South region, including leadership responsibilities in both the CX and Cloud ERP businesses. He has also held executive positions in the telco industry, including du, STC, and Telefonica, where he started and scaled new businesses all over the world.