Sony appoints new Deputy Managing Director to spearhead MEA growth

Sony Middle East and Africa (MEA) has appointed Jobin Joejoe as Deputy Managing Director to oversee operations in the region. Jobin will be responsible for extending the company’s leadership position in the regional market, as well as accelerating business performance to achieve long-term growth, profitability, and value for all stakeholders.

Speaking on his appointment, Jobin Joejoe, Deputy Managing Director, Sony MEA said, “Sony’s purpose to fill the world with emotion, through the power of creativity and technology, is fuelling our growth in one of the world’s most dynamic regions. We continue to put our consumers at the heart of all that we do, listening to them and anticipating their needs, so as to consistently deliver innovative technology that surprises and delights, and is relevant to changing lifestyles. How we study, work and play today is constantly changing, and Sony can be relied on – as always – to make life more productive, enjoyable and comfortable.”

Takakiyo Fujita, Managing Director, Sony AMEA, said: “In his new role, Jobin’s tremendous experience and skill in leading teams and executing operational strategies will continue to strengthen Sony MEA. He has been invaluable to the team over his 15-year long association with us, and we are proud to have him support the Sony AMEA leadership team to navigate growth and business opportunities in the future.”

Jobin Joejoe, a seasoned business leader, brings a wealth of experience and expertise to his position. He has over 20 years of sales and marketing experience in retail and consumer technology across multiple business models, including 16 years in the Middle East and Africa region. Jobin joined Sony Middle East and Africa in 2007 as Country Sales Manager – UAE and Oman and has steadily risen through the ranks. He was most recently Head of Sales – Sony MEA, where he was responsible for driving sales and marketing plans as well as strategic objectives across various markets in the MEA region.

Sony’s MEA and South East Asia operations will be merged on April 1, 2022, to form Sony AMEA (Asia, Middle East and Africa). Jobin Joejoe succeeds Takakiyo Fujita, who has relocated to Singapore as Managing Director, Sony AMEA (Asia, Middle East, and Africa). This appointment reflects Sony’s strategic plans for several key global markets, including the MEA, which has been steadily growing in recent years. Sony’s continued growth and commitment to this market are part of the brand’s broader global strategic objectives, as well as sales and marketing efforts.