Sony MEA Names Jobin Joejoe New Managing Director 

Sony Middle East and Africa (MEA) has named Jobin Joejoe as its new Managing Director. With nearly twenty years of experience at Sony, Jobin’s appointment highlights his significant contributions to the company’s operations. In his new role, he will spearhead regional teams, driving Sony’s global growth strategy and ensuring operational excellence.

Jobin Joejoe’s journey with Sony began in 2007, and over the years, he has risen through the ranks, demonstrating exceptional leadership. From his initial role as Country Sales Manager to his recent position as Deputy Managing Director, Jobin has consistently surpassed sales targets and shaped brand strategy across the MEA region. His promotion to Managing Director underscores his pivotal role in Sony’s success story in the region.

Takakiyo Fujita, Area Sales Marketing Officer at Sony Asia, Middle East, and Africa, expressed his enthusiasm about Jobin’s appointment, emphasizing his confidence in Jobin’s ability to drive growth and lead high-performing teams. Fujita highlighted Jobin’s extensive market knowledge and experience, which are instrumental in advancing Sony’s presence in the MEA region.

Jobin’s leadership has garnered industry recognition, including accolades such as “CEO of the Year” by CEO Middle East magazine and being named among “Forbes’ Top Global Meets Local Executives” in 2023. His track record underscores his commitment to excellence and innovation in the consumer electronics sector.

Reflecting on his new role, Jobin Joejoe expressed optimism about Sony MEA’s future, attributing its success to the dedicated team and strong partnerships. He reiterated Sony’s mission of combining creativity and technology to evoke emotions, signaling his commitment to furthering the company’s legacy in the region.