Supertech Group digitally transforms with Infor to accelerate UAE’s industrial growth

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Supertech Group has digitally transformed with the support of Infor LN, boosting its capacity to fulfill the growing demand for industrial products and discrete production across sectors, according to Infor. The digital transformation of Supertech Group intends to support national efforts such as the UAE’s ‘Operation 300bn’ strategy, which aims to boost the industrial sector‘s contribution to GDP to AED300 billion (US$81.7 billion) by 2031.

Deepak-Odhrani - Managing Director - Supertech Group - Infor - UAE - industrial growth - techxmedia

“To help meet the region’s surging demand for industrial products and bespoke solutions, Supertech Group needed to transform its systems and processes including sales, engineering, distribution, and human resources,” said Deepak Odhrani, Managing Director of Supertech Group.

He added, “By deploying Infor LN and HCM as part of our digital transformation, Supertech Group has raised its efficiency and productivity, enabling us to focus on our customers’ needs.”

“Supertech Group demonstrates how specialist industrial services and supply companies in the Middle East can leverage digital solutions to drive innovation, raise productivity, enable growth and exceed customers’ expectations,” said Amel Gardner, vice president, Infor Middle East & Africa.

He added,  “As the region looks to boost its manufacturing capabilities, Supertech Group is well-positioned to optimize its performance, supply chains, and workforce.”

Supertech Group is a significant supplier of industrial products and services in the Middle East and India, with a focus on oil & gas, petrochemicals, power generation, primary steel, alternative energy, food & beverage, automotive, and marine & shipping.

With Infor LN, a robust, industry-focused enterprise resource planning (ERP) platform, Supertech Group has changed its sales, engineering, distribution, and after-sales support operations. The solution has helped the organization become a value-added service provider that develops, produces, and installs customized solutions for customers by increasing visibility, reducing complexity, and increasing productivity across the board.

Supertech Group’s human capital management (HCM) was also revolutionized, thanks to bespoke HR solutions embedded into Infor LN. These solutions improve the way SupertechGroup manages its huge and rapidly growing workforce, allowing the company to improve HR efficiency, productivity, and customer service.

Supertech Group can now capture and manage product warranty information with Infor LN, which is critical when customers come in for quality audits. Integration between engineer-to-order cycles has improved, sales and finance processes have improved, and visibility of complicated supplier chains has grown thanks to the solution. As a result, stock valuations are now completely accurate.

Piersoft, an Infor partner, supervised the deployment of Infor LN for 80 people across Supertech Group’s businesses in the UAE, Qatar, Oman, and India.


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