Swisslog announced the appointment of David Dronfield as the new General Manager for its Middle Eastern operations. David has over 35 years of experience in the warehouse automation industry, with skills in sales, marketing, business development, project management, and senior leadership positions.
With the rising interest in warehouse automation, David will be in charge of expanding Swisslog’s regional client base and raising awareness of the need of properly integrated warehouse automation systems. David will help businesses by providing unique solutions that offer them a competitive advantage as the new General Manager.
David brings a lot of experience and industry expertise to the table, having worked in the business for more than three decades. David was the Founder and Managing Director of Intralogistic Solution, a firm that provided intralogistic design, supply chain consultancy, and turnkey equipment solutions, prior to joining Swisslog Middle East. He has also served as the Regional General Manager for Al Futtaim Auto & Machinery Company LLC, where he was responsible for implementing initiatives for the strategic expansion of UAE-based Industrial Storage & Handling Solutions business operations throughout the GCC region, including Oman, Qatar, Bahrain, and Saudi Arabia.
Before relocating to the UAE, David also managed business transactions at various locations, including the UK, Australia, Indonesia and Thailand.
Commenting on his appointment, David Dronfield, new General Manager for Swisslog Middle East, said “I am really excited about this new challenge and am committed to strengthening Swisslog’s footprint in this market. According to a number of research reports, the warehouse automation market in the Middle East is forecasted to increase from $600 million in 2019 to over $1 billion by 2022. A recent survey also indicated that 96 percent of its respondents said that they expect the warehouse automation value proposition (in comparison to the manual alternative) to increase over the next three years. The future of warehouse is automation, and there is a huge opportunity for increased growth. Swisslog’s proven innovative solutions can help businesses to overcome challenges, capitalize on digital transformation and scale their business.”
David has a B.Sc. in Electrical and Electronic Engineering from Surrey University.
After more than four years of senior management at Swisslog Middle East LLC, Dronfield replaces Alain Kaddoum, who decided to pursue new career challenges outside Swisslog. Swisslog thanks Alain Kaddoum during his Swisslog period for his commitment and leadership.
