Adyen, the global financial technology platform of choice for businesses, announces that it has become the first to embed the Click to Pay experience into its online checkout flow in all available markets.

Rabab Zehra, TECHx Executive Editor, spoke with Sander Maertens, Head of Middle East, Adyen, a Dutch payment company, about its Android POS terminal, which was launched in early 2022, and how it is seeing increased demand from Middle East businesses to simplify and consolidate as many hard and software suppliers as possible in order to improve customer and business journeys as much as possible.

Despite this, the UAE is at the forefront of innovation, with 66 percent of UAE firms investing in digitization to improve operations during the epidemic, which is 20 percent higher than the global average. Because 86 percent of UAE consumers anticipate firms to embrace technology to make their loyalty programs easier and more effective in the future.

Adyen will deliver its smart POS machines to Foodics PAY UAE as part of this strategic agreement, ensuring speed in every transaction and providing guest insights so restaurants can better understand their customers and improve the dining experience. For restaurant owners, this end-to-end interface will reduce friction by minimising manual entry errors and shortening reconciliation time.

This new integration streamlines the payment process for hospitality businesses by eliminating the need for a long list of platforms and vendors, which typically includes separate processes for property management systems, food and beverage point of sale systems, and guest experience platforms, not to mention the various payment service providers for each.