MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, A80K 4K OLED model, and X90K 4K LED model are among the latest BRAVIA XR television series introduced by Sony Electronics.

Discover the greatest gifts for your loved ones this holiday season from Sony’s gift guide, which includes the company’s latest headphones, cameras, speakers, and televisions. Sony has something for everyone on your list.

Sony’s BRAVIA XR TVs feature amazingly realistic images with brilliant colors and eye-catching contrast, as well as unique sound from screen technology that puts you right in the middle of the action.

The BRAVIA XR A90J, A80J, and X90J models feature ultra-smooth transitions between gaming scenes, quick response, and HDMI 2.1 compatibility to enable responsive gameplay and maximum performance in shooting, sports, and high-performance games.

BRAVIA XR models come with Google TV, offering a brand-new entertainment experience that brings together movies, shows, live TV and more from apps and subscriptions designed to create the most immersive visual media experience possible.