Sony Middle East & Africa has unveiled the new BRAVIA XR Next-Gen TV series with a dedicated gaming mode promising ultimate gaming features, reimagining gaming enjoyment in the region. The TV series powered by Sony’s BRAVIA XR Cognitive Processor offers Sony’s distinctive picture quality and innovative sound design for an immersive gaming experience.
The BRAVIA XR A90J, A80J, and X90J models feature ultra-smooth transitions between gaming scenes, quick response, and HDMI 2.1 compatibility to enable responsive gameplay and maximum performance in shooting, sports, and high-performance games.
Game enthusiasts will like the new models’ wide range of real-world colors and rich contrast, which brings out the most delicate details in all gaming action on screen. Thanks to the TVs ‘ wide viewing angles, users may enjoy the same stunning scenes from the sides as from the center. Content that moves quickly, such as sports and action games, appears sharp, bright, and straightforward.
The new models are being introduced when gaming is becoming the most profitable form of entertainment around the world. According to a survey by market research firm Newzoo, the business is worth $148.8 billion globally, with the Middle East and Africa market accounting for around $4.8 billion, or just 3% of the total.
Shintaro Hayatani, Head of Marketing, Sony Middle East & Africa, said: “The Middle East is one of the fastest-growing gaming markets in the world, offering a huge opportunity for software designers and equipment manufacturers. Sony’s new BRAVIA XR TV series caters to this burgeoning market, offering an ultra-smooth gaming experience with a dedicated game mode and built-in features aligned to match the future demands of the gaming industry. With its Cognitive Processor XR – a world’s first, users can now enjoy a completely immersive gaming experience that thrills and moves you and feels just like the world around us.”
The clever Cognitive Processor XR in the BRAVIA XR TV, which thinks like a human brain, provides total immersion in an experience that delights and moves users while feeling exactly like the world around them. The televisions employ a novel processing mechanism that goes beyond traditional AI and is designed to mimic how humans see and hear.
The A80J, A90J, and X90J are equipped with the XR Sound Position in the sound sector, which provides sound reality behind the picture. Because the screen on our BRAVIA XR TVs is also the speaker, the sound perfectly matches what’s on the screen for an immersive experience. The screen becomes the speaker thanks to sound-from-picture reality technology. The XR Surround also provides surround sound from the sides and vertically to enhance the game experience.
The series includes Android TVTM with built-in Google Play Store and Chromecast, which gives customers easy access to a wide range of content, services, and devices through its vast platform.
