Sunil Paul- Co- Founder & MD of Finesse & Eljo Pynadath, Director & Chief Business Officer at Finesse Global, spoke with TECHx to discuss how Finesse supports organiztions in business continuity.

Middle East and North Africa organizations are investing in digital transformation to optimize customer experiences and drive post-pandemic business competitiveness, as a result transformation market has reached USD 2.3 billion

Managing bookings for millions of pilgrims from more than 40 countries worldwide relies on multiple touchpoints and third-party vendors.

The move comes as the region’s digital transformation journey is in full swing across all economic sectors to build a smart nation for tomorrow by adopting the latest technology solutions, positioning itself as a digital tech leader in the region.

With the cloud native architecture ensuring scalability and agility, the e-commerce platform will also integrate the company’s existing applications like ERP, CRM, inventory management system and others. The platform will also enable Joyalukkas to automate their order and inventory management across their own site as well as on multiple online marketplaces where the company’s merchandise is sold.