“Through optimizing solutions offered by Aruba, government agencies can leverage data securely, increase efficiency in operations and services, and encourage innovation for a better future,” says Jacob Chacko, Regional Director, Aruba.

Partners have set of data insights with HP Amplify Data Insights, which they can use to fine-tune client segment tactics, predict purchase propensity, and deploy targeted campaigns aimed at influencing the customer buying process.

Ken Allen, CEO DHL e-Commerce Solutions, said: “The Innovation Center will act as a platform supporting research and collaborative innovation between DHL customers, start-ups, academia, industry partners, and innovation experts.”

“Digital assets have the potential to reimagine commerce, from everyday acts like paying and getting paid to transforming economies, making them more inclusive and efficient,” said Ajay Bhalla, president, Cyber & Intelligence at Mastercard.

Data may be used by businesses to increase financial gains, improved marketing and sales methods, and strategic customer service to help them develop. Meanwhile, data-driven judgments can help government policymakers make more effective resource allocation.