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HP launches new Channel Intelligence Platform

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HP has launched new Channel Intelligence Platform. The company revealed HP AmplifyTM Data Insights at HP Reinvent, a new partner platform designed to transform data analytics into rich insights that inspire new ideas, guide innovation, and anticipate consumer demands. The comprehensive platform, which is now accessible on the HP Partner Portal, integrates third-party information and partner data into a single straightforward dashboard, allowing partners to measure performance, strengthen customer connections, and cement long-term plans.

Since HP Amplify’s introduction in 2020, 98 percent of eligible partners have opted in to report data1. HP has worked closely with these partners to help them improve their digital skills and provide relevant research to customers throughout the procurement process. HP Amplify Data Insights provides real-time access to different data sets tailored to each partner’s business, with more than one billion data points added to the platform on a weekly basis.

“The events of the past 18 months have dramatically altered how customers engage with brands and ultimately make technology buying decisions – data plays a critical role in our ability to both monitor and respond quickly to these evolving customer needs,”said Christoph Schell, Chief Commercial Officer, HP Inc.

Also added, “With HP Amplify Data Insights, HP is delivering on our collaboration promise by turning partner data into deeper insights,designed to deliver more positive customer outcomes and enable long-term partner growth and recurring revenue.”

The Power of Data

Businesses that place data at the centre of their vision and strategy are 58 percent more likely than non-data driven businesses to exceed their revenue targets2. Businesses must increase investments in data intelligence while minimising the complexity between insights and action, with global data usage anticipated to exceed 175 zettabytes by 20253.

Partners now have quick access to a rich set of data insights with HP Amplify Data Insights, which they can use to fine-tune client segment tactics, predict purchase propensity, and deploy targeted campaigns aimed at influencing the customer buying process. As insights become the new currency for business, partners who leverage data effectively will cement themselves as dynamic, trusted sellers.

Descriptive, Predictive & Prescriptive Insights

Within three main sectors, HP Amplify Data Insights combines secured partner data, third-party market information, and internal data into one intuitive platform.

Desciptive Insights to drive consumer segment strategy and assess performance:

HP and partner data on performance related to their country or market, such as sales growth or product performance, is enriched.

• Industry and company size revenue and unit sales

• Industry and company size rankings

• Hardware ratios by industry and business size

Predictive Insights Customer interest and purchasing decisions can be predicted :

Estimates of customer buy likelihood based on HP proprietary algorithms and data from customer refresh cycles, warranty expiration heatmaps, and product lifecycle intelligence.

  • Product warranty and renewal heatmaps
  • Customer buying intent predictions
  • Customer engagement topic insights
  • Engagement evolution by customer
  • Customer engagement propensity and intent
  • Customer interest topics based on the past six months

Prescriptive Insights Recommendations on particular sales and marketing steps for individual companies and customer groups to upgrade and cross-sell hardware and services to up-sell, cross-sell, and optimise marketing campaigns:

  • Customer installed base recommendations
  • Product recommendations for fast-track campaigns
  • Product recommendations for long-tail campaigns
  • Product recommendations by customer

Participating Amplify partners who meet the HP Amplify data quality requirements will have immediate access to the new platform through the HP Partner Portal starting.

Visit our newsroom for more information about the HP Amplify Data Insights platform. The HP Partner Portal has extra information for current HP Amplify partners.

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