Salesforce released the prediction, Digital sales are expected to reach $1 trillion globally once again, but consumers, retailers, and suppliers are expected to suffer higher costs and lower inventories owing to global supply chain pressure.

“Customer obsession means dedicating yourself to creating the best customer experience possible in all ways by putting their needs first and making business decisions accordingly,” says Peter George, Managing Director at Amazon Payment Services, MENA.

The demand for innovative and secure digital commerce solutions has accelerated, requiring Fintechs to evolve and grow faster than ever due to the onset of the COVID-19 pandemic. Working alongside startups, financial companies and leading payments technology companies such as Visa will ensure we can address these challenges and innovate new solutions that will drive financial inclusion across the GCC region.

Given the changing market dynamics, an increasing number of consumer brands are assessing what — if any — direct-to-consumer digital commerce strategy to take in a post-COVID world. Some are understandably hesitant to get distracted by an ecommerce play, not wanting to undermine existing retail partnerships or brand equity with a poor online shopping experience.

With new online shopping behaviors driven in part by the COVID-19 pandemic and reduced store holiday hours and traffic, consumers flocked online over Cyber Week and pushed digital sales to new heights.