Advertising through programmatic means is continually evolving. There are so many options out there, from online ads and video to digital out-of-home, streaming, voice and TV that it can be difficult to understand them all.

Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls. We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains,” ​said Mark Zablan.

The Bahrain Supernova will see some of the financial institutions in Bahrain presenting real market challenges aimed at finding customer-centric solutions. Innovators and fintech startups will have access to an API sandbox with +330 APIs and simulated data sets from local and regional banks to enable rapid and seamless proof of concepts (PoCs).