Emplifi also analysed the efficacy of social media customer care by measuring how often brands respond to user questions in the comments (response rate), and the timeliness of their response (response time).

Facebook Instream Live Videos by brands created three times more engagement with fans and followers than other sorts of postings internationally, according to the most interesting findings on the organic side of social media trends.

Emplifi Social Commerce Cloud is leading the way in the commerce sector as the platform of choice for customer experience-focused brands, thanks to the acquisition of Go Instore. Today, more than ever, brands want the flexibility to create livestream shopping experiences as well as stand-alone livestream solutions in order to provide their audiences with faster connection-to-conversion experiences.

Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls. We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains,” ​said Mark Zablan.

The 2021 Q2 reports that Emplifi’s majority of related brand ad spending in Q2 was on Feeds from Facebook (53.4 percent), followed by feeds from Instagram (17.7 percent), and stories from Instagram (11 percent ).