Facebook’s other Clubhouse rival, Apple details ATT, App Store trial nears

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps […]

Introducing ‘Dynamic Ads for Streaming’ on Facebook

With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they’ve shown on Facebook and Instagram. Audiences can also follow your call to action to start a trial or subscribe.

Ramadan marks golden opportunity for mobile marketing and customer engagement

By analyzing data across 15 Middle Eastern countries from April 23 – May 23, 2020, Braze found that 30 day retention was 24% higher for users who joined during Ramadan 2020 compared to pre-Ramadan 2020.

Google leads in scale, Facebook dominates quality: AppsFlyer Performance Index 2021

Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which orders media sources by their ability to drive loyal users at scale.

Google Cloud hires Intel veteran to head custom chip efforts

There has been a growing industry trend in recent years […]