This increase in internet usage can be attributed to the growing interest amongst the population to utilize mobile devices for their web browsing needs. Supporting this fact, data has shown more than 56% of online shoppers prefer mobile devices to desktops and laptops while browsing online, and this percentage is expected to increase.

Millennials in the Middle East demonstrate more brand loyalty than their peers in the US, UK, Japan, and Australia. Saudi Arabia and the UAE indicates a higher percentage of young customers who prefer to purchase from a single brand than considering a variety.