Due to consumer purchasing power, strong product and technology awareness, and an increasing demand for innovative, smart, and inexpensive televisions, the UAE market has a good growth potential. Hisense sales have been increasing in the Middle East recently, with a 116 percent increase in the first half of 2021 compared to the same period in 2020.

This partnership will enable Hisense to develop its operations in the UAE market by an estimated 50% by 2022. FGT FZE’s extensive distribution network will be used to strengthen channel partners and end customers.

Hisense has been a major player in global sports sponsorship and is quickly rising as a leading brand in consumer electronic segment, thanks to partnerships with leading platforms such as the UEFA Euro 2016 and more.