It’s important to state the key role of application reliability and performance for today’s organizations. To compete effectively and grow in modern digital markets, businesses must meet high customer expectations for a great experience. Hybrid workplace strategies and work-from-home policies make it all the more critical to deliver a consistent high-quality experience wherever people work.

“EdgeConnect Microbranch gives organizations a modern, scalable approach for enabling remote work and making the home office experience equivalent to being in-office,” said Larry Lunetta, VP of Solutions Portfolio Marketing at Aruba.

ManageEngine will demonstrate its comprehensive suite of IT management and security tools that enable organizations to provide an excellent and safe remote work experience, in keeping with Cairo ICT’s theme this year, “The Digital Challenge.”

Gen-N is a cross-generational group of people that thrive on digital-first experiences and place greater emphasis on personalization, customization, and transparency from the brands they buy from, work for, and support.

At the event, Mindware will announce a wide range of distribution agreements inked in the previous year, as well as all of the initiatives launched to enrich, enable, and assist channel partners.