“Salesforce and Slack are creating the digital HQ to help every company adapt and get back to growth in this digital-first, work anywhere world,” said Bret Taylor, President and Chief Operating Officer of Salesforce.

“Saad is a highly respected leader with a reputation for developing high-performing teams and being a true partner to our clients, helping them with their transformation journeys,” said Marta Martinez Alonso, GM, IBM Europe.

The new IBV study polled CEOs from nearly 50 countries, including the United Arab Emirates, Saudi Arabia and Jordan in the Middle East.

There is not much big secret that the best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development.

This year’s historical recognition is accompanied with an additional award for GBM as the Middle East and Africa Partner of the Year, which the organization has received several times in the past.