MEA companies delivering experiences that matter, reveals survey

More than half (62%) of companies in the Middle East and Africa (MEA) intend to increase their investments in customer experience (CX) solutions by up to 50% by 2024. 22% intend to more than double their spending on technologies such as analytics, personalization, and smart assistants.

Huawei empowers Women in Tech with Tech Women’s Award

Huawei Global App Innovation Contest (Apps UP) 2022 in the Middle East and Africa continues Huawei’s legacy of honoring and empowering women in technology by presenting the unique Tech Women’s Award (MEA). The award category gives regional women app developers a global platform to showcase their skills.

COP27: Microsoft announces its participation as a Strategic Principal Sponsor

Microsoft, in collaboration with Egypt’s Ministry of Foreign Affairs, announced its role as a Strategic Principal Sponsor of the 27th United Nations Conference of the Parties on Climate Change (COP27). The United Nations conference, which will be held in Sharm-El-Sheikh from November 6 to 18, 2022

It’s coming to Jordan: Fintech Ziina from UAE

Ziina, a UAE-based, YC-backed start-up on a mission to provide financial freedom to everyone in the Middle East, is coming to Jordan. The Jordanian expansion is the latest milestone in the fintech company’s rapid succession of innovation, having launched their digital wallet in February 2022 and their proprietary payment keyboard, the Ziiboard, just this month.

AWS Bahrain collaborates with OutSystems to enhance digital transformation

OutSystems is now able to deliver deeper integrations with AWS services in the OutSystems Cloud, providing their Middle Eastern customers with enhanced DevOps, data and analytics, artificial intelligence/machine learning (AI/ML), and other AWS services in the applications they develop on the platform.