Nicolas Bruylants said, “MENA’s eCommerce market is evolving and 2022 will be a gold rush for brands that can capture increasing number of customers who prefer to shop online. E-Commerce sales will grow to 50 billion dollars in 2022, propelled by increased online shopping adoption, access to digital financing, improvements in logistics and delivery options, and brands adopting direct-to-consumer strategies.”

Consumers spent $74 billion in first three weeks of November (up 10% YoY) and $297 billion internationally, signaling start of the holiday shopping season. Black Friday was the biggest single shopping day of Cyber Week.

Reports say that the value of China’s live-commerce market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020, to reach an estimated $171 billion in 2020.

Pandemic has caused significant behavioral changes, including a shift in purchasing preferences, with most individuals opting for online shopping, leading to a surge in e-commerce. Retailers are eager to capitalize on this trend and opportunities.

It’s important for brands to understand that customers do not only expect brands to offer social customer support through these channels, they also expect quick replies. According to Facebook for Business,76% of people who message a business do so for customer service or support. More than 150 million people message businesses through Instagram Direct every month.