“We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce.

“Customer expectations have changed drastically during the pandemic — and AppExchange is innovating to meet these expectations by enabling customers to connect directly, in real time, with partners,” said Woodson Martin, GM of Salesforce AppExchange.

With Loyalty Management, companies can provide more personalized consumer experiences, evolve their loyalty programs to stay current with customer expectations and help drive business value by creating loyal, lifelong customers.

New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments.

While companies, governments, and organizations are slowly returning to their […]