Holding Sitecore’s President’s Club in Dubai demonstrates the business resilience of Dubai and the UAE, and the prominence of being aligned with technology mega-events such as GITEX and Expo 2020 Dubai.

“The announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today,” comments Steve Tzikakis.

Each of the four SEA categories for 2021, including Best Digital Experience Transformation, Most Intelligent Content Optimization, Best Innovation with Emerging Technologies, and Leading the Way for the ‘Phygital’ Future, were chosen by Sitecore.

“As 83 percent of consumers in UAE are very clearly ready to move on from the pandemic, they are looking at Holiday 2021 as the beginning of the rest of their lives,” said Mohammed Alkhotani.

“Middle East brands have accelerated their digital transformation since the pandemic, fueling a turning point in customer experiences, and aligning in-store and digital retail experiences,” said Mohammed Alkhotani, Area Vice President – MEA, Sitecore.