Encouraging more women to take up a career in tech

As a 28-year-old my career is just beginning, but as a woman, it has been challenging to see how men perceive you at the workplace.

This is how mobile apps are driving business growth in a pandemic world

Accelerated by the pandemic, more companies are crafting advertising strategies with mobile at the heart of it, as they look to excite and recruit consumers during key moments in time. Ramadan is one such occasion on top of the marketer’s list. It is always the time when shoppers loosen their purse strings and indulge in festive buying.

Paid Social Soars by 22% in Q4 in ME: Report

Emplifi also analysed the efficacy of social media customer care by measuring how often brands respond to user questions in the comments (response rate), and the timeliness of their response (response time).

Lucidya crosses $6 million second round of funding to expand product offering

Abdullah Asiri, founder and CEO at Lucidya said “This funding will enable us to expand our offering and bring it to more markets, enabling more businesses to reap the benefits of AI-powered Customer Experience Management.”

How Social Media is helping musicians

To reach new viewers and listeners, musicians can distribute their content on Instagram, Facebook, TikTok, and Youtube. Content can depict a musician’s genre and personality in the form of music videos, lyrics, photos, or skits.