Paid Social Soars by 22% in Q4 in ME: Report

Emplifi also analysed the efficacy of social media customer care by measuring how often brands respond to user questions in the comments (response rate), and the timeliness of their response (response time).

Lucidya crosses $6 million second round of funding to expand product offering

Abdullah Asiri, founder and CEO at Lucidya said “This funding will enable us to expand our offering and bring it to more markets, enabling more businesses to reap the benefits of AI-powered Customer Experience Management.”

How Social Media is helping musicians

To reach new viewers and listeners, musicians can distribute their content on Instagram, Facebook, TikTok, and Youtube. Content can depict a musician’s genre and personality in the form of music videos, lyrics, photos, or skits.

Five simple tech to scale your business in 2022

Technology has played a significant role in improving how we do things. It has changed how we make money and how we invest in businesses. It has also transformed the way we run our businesses.

Facebook “Lock Your Profile” feature now available in MENA

The “Lock Your Profile” function is for those who want greater control over their Facebook app experience, especially women. The feature is available in seven MENA countries: Egypt, Iraq, Morocco, KSA, Sudan, Turkey, and UAE.