Gone are the days of placing a hand behind an object to prompt the camera to bring it into focus thanks to a new Product Showcase Setting, which allows for quick and smooth focus transitions between the subject’s face and the object placed in front of the lens.

Renting Sony’s digital imaging equipment is now easy on the fully automated rental platform built into Gearbox website. Customers simply have to go on Gearbox’s rental website, choose any of Sony gears, the rental dates, delivery option and confirm booking.

Sony Middle East and Africa unveiled a new 4K Handycam® in the UAE, featuring an acclaimed in-built gimbal mechanism, Balanced Optical SteadyShot™ technology, for capturing smooth, natural and high-quality video footage.

By using the Arabic Voice Search on Sony BRAVIA Android TVs enabled with Shahid VIP subscriptions, Arabic speaking viewers can enjoy a personalized experience and a wide selection of entertainment to suit their tastes.

2020 and 2021 will be one of the periodic transitional […]