Hisense TriChroma Technology has garnered industry acclaim for technological innovation and has successfully launched TriChroma Laser TVs with screens ranging from 75 to 100 inches, leading the laser TV industry full-scale into the TriChroma era.

BRAVIA XR models come with Google TV, offering a brand-new entertainment experience that brings together movies, shows, live TV and more from apps and subscriptions designed to create the most immersive visual media experience possible.

The partnership marks another milestone for Samsung’s QLED 8K as it will be among the first TVs to be certified by the 8KA next year, bearing the new certification logo.