With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they’ve shown on Facebook and Instagram. Audiences can also follow your call to action to start a trial or subscribe.

In partnering with OSN, TVbeat will streamline set-top box viewership and demographic datasets and activate harmonized TV data available through its comprehensive TV Audience Measurement interfaces.

Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa cuts through the confusion with expert recommendations on buying a TV that suits your requirements.

The collaboration is another step on the brand’s growth journey and reinforces its vision of creating engaging and diverse content and bringing quality international content to its audiences.