Lenovo, a prominent technology brand, has joined forces with fashion innovator Marmar Halim and Dubai’s renowned fashion institution, the FAD Institute of Luxury Fashion and Style, to ignite creativity and innovation in the emerging generation of designers. Together, they aim to bridge the gap between fashion and technology through the introduction of the new Lenovo Yoga Book 9i.
As part of the broader #BeTheCreator campaign, Lenovo offered a unique opportunity to three exceptional students from FAD. These students were provided mentorship by Marmar Halim as they embarked on the creation of three distinct outfits inspired by the design philosophy of the Lenovo Yoga series. The outfits were not only influenced by Lenovo Yoga’s design ethos but also aimed to harmonize fashion, sustainability, and technology seamlessly. The unveiling of these meticulously crafted outfits took place at an exclusive event hosted at Marmar Halim’s atelier in Dubai Design District.
Mohammed Hilili, General Manager for Lenovo GULF, expressed his thoughts on this collaboration, saying, “Empowering the next generation to create and innovate has always been part of Lenovo’s core values. Through our groundbreaking collaboration with Marmar Halim and FAD Institute, we are revolutionizing the intersection of technology and fashion. Our Yoga lineup, particularly the Yoga Book 9i, is more than a device; it’s an invitation to consume, create, and collaborate on your own terms. The exceptional designs crafted by the students under Marmar Halim’s mentorship bring this vision to life. We extend our heartfelt congratulations to these young visionaries and look forward to continued innovation that empowers more individuals to express themselves through technology.”
Marmar Halim also commended Lenovo’s initiative, stating, “I truly applaud Lenovo for this initiative and was very excited to witness the potential of future generations emerging through today’s digital platforms. The designs created through this campaign stand as a testament to how technology can further inspire the creative visionaries of the future.”
The event additionally served as a platform to showcase Lenovo’s Yoga Book 9i, designed to encourage expression and creativity while embodying inspiration, performance, sustainability, versatility, and portability. The Yoga Book 9i (13″ Intel) is Carbon Neutral Certified, ENERGY STAR® rated, and EPEAT® Gold registered. It features plastic-free packaging utilizing paper board cushioning, a system bag crafted from paper, and FSCTM-certified paper wrap. Moreover, it incorporates 90% recycled plastic in the power adapter case and utilizes 100% recycled aluminum in the top cover, embodying Lenovo’s commitment to environmental responsibility.
